Can you provide examples of successful TikTok campaigns or trends that have gone viral on the platform?

Yes, there have been several successful TikTok campaigns and trends that have gone viral on the platform. Some notable examples include the #InMyFeelings challenge, which was started by comedian Shiggy and encouraged users to dance to Drake’s song, resulting in millions of user-generated videos. Another example is the “Renegade” dance challenge, which was created by a teenager named Jalaiah Harmon and gained massive popularity on TikTok. Additionally, brands like Chipotle and Guess have run successful campaigns on TikTok, leveraging popular songs or trends to promote their products.

Long answer

1. #InMyFeelings Challenge: In 2018, comedian Shiggy posted a video of himself dancing to Drake’s song “In My Feelings,” incorporating certain choreography moves. The video went viral and sparked the #InMyFeelings challenge on TikTok. Users then recorded themselves doing similar dances in various locations, often using creative interpretations of the original choreography. This trend spread rapidly across the platform, ultimately generating millions of user-generated videos under the hashtag.

2. Renegade Dance Challenge: The “Renegade” dance challenge is another prime example of a TikTok trend that gained immense popularity and helped launch its creator, Jalaiah Harmon, into the spotlight. Harmon choreographed a unique dance routine set to the K Camp song “Lottery.” Her dance quickly caught attention on Instagram but took off when it was replicated by numerous TikTok users, including some influential creators with large followings. The Renegade dance became a global phenomenon and was performed by celebrities at award shows as well.

3. Brand Campaigns: Brands have also successfully utilized TikTok to engage with younger audiences through strategic campaigns leveraging viral trends or popular songs. For instance, Chipotle ran a campaign called #GuacDanceChallenge where they encouraged users to show off their dance moves while mimicking guacamole-making actions. The campaign creatively incorporated a popular song and dance trend, attracting millions of views and positive user engagement.

4. Guess’ #InMyDenim Challenge: In an effort to promote their denim collection, fashion brand Guess launched the #InMyDenim challenge. TikTok users were encouraged to show their personal style transformations using a specific transition effect accompanied by Bebe Rexha’s song “I’m a Mess.” The challenge gained traction among fashion-forward TikTok users and generated thousands of creative videos featuring Guess products.

These examples demonstrate the power of TikTok as a platform for creating viral campaigns and trends. By leveraging catchy songs, engaging choreography, or popular challenges, brands and individuals have been able to capture the attention of millions on TikTok and generate significant brand awareness or cultural impact.